Although researchers agree that the study of understanding contrasting factors defining buying behaviour in rural viz.-a-viz. setup is interesting and important, there is currently little agreement about how best to define these potentially different factors, and hence understand, the psychology of consumer behaviour from the angle of price sensitivity and availability, in particular.
CHAPTER ONE. INTRODUCTION. 1.1 Background of the Study. Advertisement is one of the major tools sellers use to stimulate consumers demand for goods and services. In order to know the impact of advertisement on consumers buying behaviour, it is necessary to know what advertising itself is and its goal and purpose.
THE PSYCHOLOGICAL EFFECTS OF PERCEIVED SCARCITY ON CONSUMERS’ BUYING BEHAVIOR by Shipra Gupta A DISSERTATION Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of Doctor of Philosophy Major: Interdepartmental Area of Business (Marketing).
Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. Online buying behavior process refers to the products purchased online. The process of online buying behavior consists of five steps and it is similar to traditional shopping behavior (Liang and Lai 2000).
Furthermore, the case company for this study is also presented and their product lines related to the topic of this thesis are discussed. 1.1 Purpose and objectives of the study. The purpose of this study is to examine the buying behaviour patterns of Finnish women re- lated to facial skin care products.
Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes.
Social media puts consumers back to the center of the business world and provides marketers a new set of tools to interact with consumers and to integrate them into the brands through innovative ways. In essence, marketers have to understand how the social media has influenced consumer buying behavior.